If you heat or chemically treat your hair it well begin to dry out and become weaker, the more frequent the worse it is for your hair. This can be worse if you have naturally dry hair, due to its style, as the oil doesn’t completely cover your hair properly. Naturaz offer a variety of natural hair products for African American hair. These products sustain moisture in your hair, so that it will stay soft for a longer period of time, as well as making it healthier and easier to care for. To help with this they use a selection of natural ingredients such as coconut oil, jojoba and lavender, rather than ingredients such as drying alcohols, mineral oils, petrolatum and sulphates. The founder of Naturaz is Mumbi Denjwa, she used her chemistry and technical background to develop and market these natural hair products for African American hair with her team; they helped to formulate and market the product line. Their premise is to be able to deliver everlasting moisture and nourishment to your hair. She began this care line as she has always liked to wear her hair naturally, the only problem is this meant it would tangle easily and became difficult to manage so she wanted to come up with a solution to help other women in this situation. As a result her hair is now both soft and easy to manage.
They offer many natural hair products for African American hair including a curl defining gel and a rehydrating mist and detangler; the gel is their newest product. The curl defining gel helps to tame and define your curls; it contains chamomile and Aloe Vera to retain moisture. Then there’s the curl defining cream, this contains shea butter and avocado oil to condition your hair, it is used to help define curls. The moisturising shampoo is a gentle cleansing agent used to moisturise your hair and scalp. The styling moisturiser adds volume, shine, moisture and softness to your hair. Lastly, is the rehydrating mist and detangler which is a powerful hydrator that retains moisture, this product helps to detangle hairstyles such as braids. Some of these come in bundles such as the natural bundle, transitioning and processed bundle, and the moisture blast system; these allow you to get the products that are right for you.